Topps has unveiled its first exclusive MLB product with 2010 Topps Baseball Series 1. As part of this year’s product release, Topps is truly putting all of their cards on the table. Topps has scoured their vaults and is making available over one million original Topps cards, including every Topps base card produced since 1952. This means that some collectors will have a chance at such rare rookie cards as Mickey Mantle, Jackie Robinson and Cal Ripken Jr., as part of this promotion.
Special code cards will be inserted in one out of every six packs of 2010 Topps Baseball Series 1. Fans then enter the code online and receive an original vintage Topps card. The year-long program also includes 2010 Topps Baseball Series 2 and 2010 Topps Updates and Highlights. Each code redeemed will allow that fan the opportunity to win a 1952 Mickey Mantle rookie card.
In August 2009, Topps became the first exclusive baseball card company of MLB in nearly 30 years. This is Topps’ first exclusive product since they announced a multi-year licensing deal in 2009 to become the official baseball card of Major League Baseball. The agreement means that Topps has exclusivity on MLB and Club trademarks, logos and other intellectual property, for use on baseball cards, stickers and other products featuring MLB players.
As part of Topps plans to expand and to strengthen its connection with kids, Topps has unveiled many of new and innovative products over the past two years including, Topps Attax, a new trading card game, ToppsTown.com, an online sports community developed for kids and Topps 3D Live trading cards, which brings your favourite MLB players to digital life.
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