A great idea from Upper Deck. They've been quite creative in their marketing by having fun and showing the lighter side of sports and collecting.
Note - Not all of these rookies will make it into this year's product. For example, Cody Hodgson was returned to his junior team and will be a longshot to receive a rookie card this season.
Upper Deck Series One 2009-10 will be released next month and will be available at Canada Card World